容貌焦虑是流量时代下的产物，它在一定程度上反映了当今社会人们扭曲的审美观，也是新时代大学生诸多焦虑“源头”中的一种。本文从马克思的异化视角进行分析，探究大学生容貌的影响因素。一方面，当前劳动力市场的“美貌溢价”影响了大学生的价值认知；另一方面，社会医疗美容行业的营销宣传给大学生带来了错误的审美判断；还有侧重物质追求，消费主义这一思潮对大学生的思想渗透和价值引诱。面对容貌焦虑所带来的现实问题，必须引导大学生树立正确的就业观，提升就业能力；树立正确的审美观，避免审美异化；树立正确的消费观，避免消费异化。

Appearance anxiety is a product of the era of traffic. To a certain extent, it reflects the distorted aesthetic views of people in today's society and is also one of the many "sources" of anxiety for college students in the new era. This article analyzes from Marx's perspective of alienation to explore the influencing factors of college students' appearance. On the one hand, the "beauty premium" in the current labor market has affected college students' value perception. On the other hand, the marketing and promotion of the social medical aesthetics industry have brought wrong aesthetic judgments to college students. There is also the ideological infiltration and value inducement of college students by the trend of thought that focuses on material pursuit and consumerism. Facing the practical problems brought about by appearance anxiety, it is necessary to guide college students to establish a correct employment outlook and enhance their employment ability. Establish a correct aesthetic view and avoid aesthetic alienation; Establish a correct consumption concept and avoid consumption alienation.