本文从“文化折扣”理论出发，分析中国非遗内容在短视频平台上的传播现象。研究发现，部分非遗内容在海外获得的关注度甚至超过了本土，实现了从“文化折扣”向“文化增值”的转变。文章以李子柒和传统手工艺短视频为例，提炼出实现这一转变的三个关键条件，并据此反思国际中文教育文化课教学中存在的“高语境、高折扣”困境，提出可借鉴短视频思维设计“低文化折扣”课堂活动的思路，最后给出了具体的教学案例。

Drawing on the theory of "cultural discount," this paper examines the communication of Chinese intangible cultural heritage (ICH) content on short video platforms. The study finds that some ICH content has garnered even greater attention overseas than domestically, achieving a transition from "cultural discount" to "cultural value-added." Taking Li Ziqi's short videos and traditional handicraft videos as examples, the paper identifies three key conditions for realizing this transition. On this basis, it reflects on the "high-context, high-discount" dilemma in culture courses for international Chinese language education, proposes the idea of drawing on short video thinking to design "low-cultural-discount" classroom activities, and concludes with a specific teaching case.