随着互联网的发展，网络空间逐渐成为新词新语产生和传播的重要场域。“显眼包”作为近年来较为流行的网络用语，其使用范围不断扩大，并逐渐进入日常交际。本文以“显眼包”为研究对象，从社会语言学角度分析其构词、语义及语用特点，并进一步探讨网络媒介、语言娱乐化、青年交际心理和群体认同等因素对其流行的影响。研究认为，“显眼包”的流行体现了网络语言的词汇创新以及现代网络交际中语言娱乐化、情绪化和身份建构的发展趋势。同时，该词在实际使用过程中呈现出较强的语境依赖性，其感情色彩可以随着交际场景和人际关系的变化而发生转变。对“显眼包”的分析有助于进一步认识网络流行语的形成机制及其所反映的社会文化现象，也能够为理解当代网络语言的发展变化提供一定参考。

With the development of the Internet, cyberspace has gradually become an important domain for the emergence and dissemination of new words and expressions. As a popular Internet slang term in recent years, “Xianyanbao” has expanded in usage and gradually entered everyday communication. Taking “Xianyanbao” as the research subject, this paper analyzes its morphological, semantic, and pragmatic features from a sociolinguistic perspective. It further explores the influence of online media, language entertainment, youth communication psychology, and group identity on its popularity. The study finds that the popularity of “Xianyanbao” reflects lexical innovation in Internet language, as well as the increasing trends of entertainment, emotional expression, and identity construction in contemporary online communication. Meanwhile, the term demonstrates strong contextual dependence in actual use, and its emotional connotations may vary according to communicative situations and interpersonal relationships. An analysis of “Xianyanbao” can contribute to a better understanding of the formation mechanisms of Internet slang and the social and cultural phenomena reflected in it, while also providing a reference for understanding the development and changes of contemporary Internet language.