在数字媒介深度渗透教育场域的背景下，以升学指导网红群体为代表的传播力量，依托粉丝经济的裂变效应与算法逻辑的精准推送，深度介入高考专业选择这一关键环节。这种“网红引导式专业分流”并非教育生态的自然分化，而是在信息不对称与就业焦虑的双重裹挟下，催生了专业选择中的“羊群效应”，导致热门专业过度内卷、基础学科发展受阻，严重破坏了教育生态的多样性与平衡性。本文立足升学指导网红群体的现实个案，引入媒介素养与算法推荐双重视角，结合布尔迪厄文化资本理论，深度剖析网红话语垄断背后的深层机制与核心成因。研究提出，修复教育生态需聚焦“制度补位、信息祛魅、认知重塑”三大核心，通过科学的制度设计降低专业选择风险，借助权威信息供给打破话语茧房，依托认知教育提升公众理性判断能力。唯有多维度协同发力，才能破除专业选择的盲从跟风现象，构建多样、平衡、可持续的教育生态，为教育强国建设筑牢坚实的人才根基。

Against the backdrop of digital media’s deep penetration into the educational sphere, communication forces represented by college admissions guidance influencers have become deeply involved in the critical process of choosing majors for the college entrance exam, leveraging the viral effects of the fan economy and the targeted recommendations driven by algorithmic logic. This “influencer-guided major selection” is not a natural evolution of the educational ecosystem. Instead, driven by information asymmetry and employment anxiety, it has fostered a “herd mentality” in major selection, leading to excessive competition in popular majors and hindering the development of foundational disciplines, thereby severely undermining the diversity and balance of the educational ecosystem. Based on real-world case studies of college admissions influencers, this paper adopts dual perspectives of media literacy and algorithmic recommendation, combined with Bourdieu’s theory of cultural capital, to conduct an in-depth analysis of the underlying mechanisms and core causes behind the monopolization of discourse by these influencers. The study proposes that restoring the educational ecosystem requires focusing on three core pillars: “institutional supplementation, demystification of information, and cognitive reshaping.” This involves reducing the risks associated with major selection through scientific institutional design, breaking down information silos by providing authoritative information, and enhancing the public’s capacity for rational judgment through cognitive education. Only through multidimensional, coordinated efforts can we eliminate the blind conformity and bandwagon effect in major selection, build a diverse, balanced, and sustainable educational ecosystem, and lay a solid talent foundation for the construction of an education powerhouse.