网络文化消费主义是文化消费主义在网络空间中的特殊形式，具有功利化、符号化、虚幻化等特征。它对青年价值观产生了显著影响，导致道德观念弱化、理想信念动摇、主体意识丧失等问题。为应对这些消极影响，家庭应树立正确消费与价值观念，学校需加强思想政治教育，同时社会应加强网络监管、优化网络环境，并繁荣文化产业、推动网络文化建设。

Online cultural consumerism is a specific manifestation of cultural consumerism in cyberspace, characterized by utilitarianism, symbolization, and illusion. It has a significant impact on the values of young people, leading to the weakening of moral concepts, the shaking of ideals and beliefs, and the loss of subjective consciousness. To counter these negative effects, families should establish correct consumption and value concepts, schools need to strengthen ideological and political education, and society should enhance online supervision, optimize the online environment, as well as prosper cultural industries and promote the development of online culture.