随着我国人口老龄化程度的加深以及养老需求的升级，老年群体对养老的需求逐步从“基础生存型”向“品质养老型”跃迁，而在此背景下催生出来的乡村旅居养老产业正面临着“供需错配”核心困境，本研究聚焦乡村旅居养老服务的需求端，探讨数智技术赋能供需精准对接的路径。本研究融合安德森模型与福利多元主义理论框架，基于全国300份问卷的实证分析发现，老年群体需求意愿强烈但受认知、服务、信息等多重制约，其意愿显著受地区、年龄、经济、家庭支持及医疗配套等因素影响，并存在明显异质性。核心客群为低龄、健康且有家庭支持的活力老人。研究结论表明，破解供需困境需政府、市场、家庭等多元主体协同，通过强化制度供给、实施精准服务与搭建数智平台，以优化资源配置，推动乡村旅居养老高质量发展。

With the deepening of China's population aging and the upgrading of elderly care demands, the needs of the elderly population are gradually transitioning from "basic survival-oriented" to "quality living-oriented." Against this backdrop, the emerging rural sojourn care industry for the elderly is facing the core dilemma of a "mismatch between supply and demand." This study focuses on the demand side of rural sojourn care services, exploring pathways for digital intelligence technologies to facilitate precise alignment between supply and demand. Integrating the Anderson Model and the theoretical framework of welfare pluralism, and based on empirical analysis of 300 questionnaires nationwide, the study finds that while the demand willingness among the elderly is strong, it is constrained by multiple factors such as awareness, service availability, and information access. This willingness is significantly influenced by region, age, economic status, family support, and medical facilities, with notable heterogeneity. The core target group consists of younger, healthier, and family-supported active seniors. The research concludes that addressing the supply-demand imbalance requires collaboration among multiple stakeholders, including the government, the market, and families. This can be achieved by strengthening institutional supply, implementing tailored services, and establishing digital intelligence platforms to optimize resource allocation and promote the high-quality development of rural sojourn care for the elderly.