“十四五”时期是我国社会主义现代化建设的关键阶段，也是文化强国建设的重要时期。我国文化和旅游发展在此阶段既面临战略机遇，也面临国际环境复杂多变和国内发展新需求的挑战。文旅融合，作为新的目标和使命，已推动文化和旅游转型升级。在传统工业化限制下，经济结构需向多元化和创新型转变，而文化和旅游产业凭借高附加价值和创新性，成为经济转型的重要力量。因此，如何有效开发推广档案文创产品，是当前的关键问题。本文旨在剖析档案文创产品开发的现状及问题，并提出针对性的策略建议，为其创新发展提供理论支撑和实践指导，助力文化产业与旅游产业的深度融合。

The"14th Five-Year Plan" period is a critical stage in China's socialist modernization construction,as well as an important time for constructing a cultural powerhouse.China's cultural and tourism development during this period faces both strategic opportunities and challenges from complex international environments and new domestic development demands. The integration of culture and tourism, as a new goal and mission, has promoted the transformation and upgrade of cultural and tourism industries. Against the backdrop of traditional industrialization, the economic structure needs to shift towards diversification and innovation, and cultural and tourism industries, with their high added value and innovative nature, have become an important force for economic transformation. Therefore, how to effectively develop and promote cultural and creative products based on archives is the key issue at the moment. This paper aims to analyze the current situation and problems of archival cultural and creative products development, and put forward targeted strategies and suggestions, so as to provide theoretical support and practical guidance for its innovative development, and facilitate the deep integration of cultural industry and tourism industry.