本文以方文山为周杰伦创作的中国风歌词为研究对象，从传统修辞学角度出发，探讨其歌词中多样化的修辞格运用，包括比喻、借代、通感、拟人、排比、对仗、设问、用典等，解析其如何建构古典意境、表现人物情感并承载文化记忆。文章指出，方文山歌词通过形式语言的诗化运作，不仅增强歌词的艺术表现力，更推动了中国风流行音乐的文化传播与审美创新。本研究旨在揭示其修辞手法的语言美学特征及其在当代语境中的文化价值，为华语歌词修辞研究提供系统范式。

Focusing on the Chinese-style lyrics that Fang Wenshan composed for songs performed by Jay Chou, this article, working within a classical-rhetorical framework, examines the diverse deployment of rhetorical figures—including metaphor, metonymy, synesthesia, personification, parallelism, antithetical parallelism, rhetorical question, and classical allusion—so as to analyze how these devices construct a classical poetic ambience, articulate character emotions, and carry cultural memory. The article argues that the poeticization of formal language in Fang’s lyrics not only enhances their artistic expressivity but also advances the cultural circulation and aesthetic innovation of Chinese-style popular music. The study aims to elucidate the linguistic-aesthetic features of these rhetorical strategies and their cultural significance in contemporary contexts, thereby offering a systematic paradigm for research on rhetoric in Chinese-language lyrics.