随着乡村振兴战略的实施，立足休闲农业发展乡村旅游已成为建设现代农业和构建和谐社会的重要途径，合理引导城市居民的乡村旅游行为，对促进乡村旅游可持续发展具有重大意义。本文基于492份安徽省合肥市城市居民有效问卷调查数据，结合旅游供需理论和消费者计划行为理论，构建结构方程模型揭示乡村旅游行为意向的影响因素。结果表明：合肥市城市居民进行乡村旅游的意向较为强烈。乡村自然条件和居民的感知程度均对乡村旅游意向存在正向影响。不同影响因素对于不同个人特征、不同乡村旅游经历居民的乡村旅游意向具有差异性影响。本文在问卷调查和实证分析的基础上，提出助推安徽省合肥市乡村旅游业发展的对策建议。

With the implementation of the rural revitalization strategy, developing rural tourism based on leisure agriculture has become an important way to build modern agriculture and build a harmonious society. Reasonably guiding the rural tourism behavior of urban residents is of great significance for promoting the sustainable development of rural tourism. Based on 492 valid questionnaire survey data of urban residents in Hefei, Anhui Province, combined with tourism supply and demand theory and consumer theory of planned behavior, this paper constructs a structural equation model to reveal the influencing factors of rural tourism behavior intention. The results indicate that urban residents in Hefei have a strong intention to engage in rural tourism. Both rural natural conditions and residents' perception have a positive impact on rural tourism intentions. Each influencing factor has varying degrees of impact on residents' rural tourism intentions with different personal characteristics and rural tourism experiences. On the basis of questionnaire survey and empirical analysis, this article proposes countermeasures and suggestions to promote the development of rural tourism in Hefei, Anhui Province.