随着数字化浪潮席卷全球，社会各个领域正经历着全方位的深度转型，高校思想政治教育作为高等教育体系的关键环节，自然也被卷入这场变革之中。当代大学生成长于信息科技日新月异的数字时代，其价值观念的塑造、行为方式的养成等均受到网络生态的显著影响。鉴于此，本文聚焦数字化背景下高校思想政治教育的创新路径探索，系统梳理当前该领域发展所面临的有利条件与现实困境，并结合大学生的思想行为特点及高校思政教育工作的实际开展情况构建具有针对性的优化方案，旨在助力高校思想政治教育在数字化时代实现提质增效。

With the digital wave sweeping across the globe, various fields of society are undergoing comprehensive and deep transformation. As a key link in the higher education system, ideological and political education in universities is naturally also involved in this transformation. Contemporary college students grow up in the rapidly changing digital age of information technology, and their values and behavior are significantly influenced by the online ecosystem. In view of this, this article focuses on exploring innovative paths for ideological and political education in universities under the digital background, systematically sorting out the favorable conditions and practical difficulties faced by the current development of this field, and combining the ideological and behavioral characteristics of college students and the actual implementation of ideological and political education in universities to construct targeted optimization plans, aiming to help universities achieve quality and efficiency improvement in ideological and political education in the digital age.