关 键 词 :国际传播;两个结合;软实力;中国形象学科分类:马克思主义--马克思主义其他学科
国际传播工作是党的一项重要任务,也是增强文化软实力的重要方式。中国要成为真正的东方强国,必须实现硬实力与软实力协调发展。新形势下做好国际传播工作,必须坚持“两个结合”,以马克思主义新闻观为指导,扎根于中国具体实际,深耕于中华优秀传统文化,系统构建中国作为世界和平的建设者、全球发展的贡献者、国际秩序的维护者的三维立体形象,不断提升国际传播效能,努力向世界展现可信、可爱、可敬的中国形象。
International communication is an important task of the Party and an important way to enhance cultural soft power. For China to become a true Eastern power, it must achieve coordinated development of hard power and soft power. Under the new situation, to do a good job in international communication, it is necessary to adhere to the "Two Combinations", guided by the Marxist view of journalism, rooted in China's specific reality, and deeply rooted in excellent traditional Chinese culture, systematically constructing a three-dimensional image of China as a builder of world peace, a contributor to global development, and a maintainer of international order, continuously improving the effectiveness of international communication, and striving to present a trustworthy, lovely and respectable image of China to the world.