首先，本文聚焦粤港澳大湾区年轻群体对微养生零食的消费意愿及其影响因素，通过问卷调查、访谈和数据挖掘等方法，结合多种数据分析技术，深入分析了市场现状与发展趋势；研究发现，微养生零食的主要消费群体为19-34岁的年轻人群，女性占主导地位，消费行为呈现碎片化、便捷化趋势；消费者对微养生零食的关注点集中在产品质量、健康效益、价格和品牌信任度等方面。其次，研究表明信任危机和宣传夸大问题是当前市场的主要痛点；年轻群体对微养生零食的需求日益增长，但市场仍需在规范化和创新性方面进一步优化。最后，提出三点建议：一是加强多部门协同监管，规范市场秩序，提升消费者信任；二是企业应通过技术创新和差异化策略提升产品质量，拓展销售渠道，并探索国际市场机会；三是引导年轻群体培养健康生活方式，避免过度依赖微养生零食作为健康替代品。本研究为政府部门、企业和消费者提供了针对性建议，以助力粤港澳大湾区微养生零食市场的可持续发展。

Firstly, this article focuses on the consumption willingness and influencing factors of young people in the Guangdong Hong Kong Macao Greater Bay Area towards micro health snacks. Through methods such as questionnaire surveys, interviews, and data mining, combined with various data analysis techniques, the market status and development trends are deeply analyzed; Research has found that the main consumer group for micro health snacks is young people aged 19-34, with women dominating and their consumption behavior showing a trend towards fragmentation and convenience; Consumers' concerns about micro health snacks are focused on product quality, health benefits, price, and brand trust. Secondly, research has shown that trust crisis and exaggerated propaganda are the main pain points in the current market; The demand for micro health snacks among young people is increasing, but the market still needs to be further optimized in terms of standardization and innovation. Finally, three suggestions are proposed: firstly, strengthen multi departmental collaborative supervision, standardize market order, and enhance consumer trust; Secondly, enterprises should improve product quality, expand sales channels, and explore international market opportunities through technological innovation and differentiation strategies; The third is to guide young people to cultivate a healthy lifestyle and avoid excessive reliance on micro health snacks as health alternatives. This study provides targeted recommendations for government departments, businesses, and consumers to support the sustainable development of the micro health snack market in the Guangdong Hong Kong Macao Greater Bay Area.