中华优秀传统文化是中华文明的智慧结晶和精华所在，是中华民族的根和魂。在新时代、新形势、新挑战下，中华优秀传统文化融入大学生主流意识形态培育十分必要，具有巩固国家意识形态安全、弘扬中华优秀传统文化、守牢高校意识形态前沿、培养社会主义时代新人的功能优势。针对当前大学生主流意识形态培育面临的多重现实困境，高校应该深入挖掘中华优秀传统文化的重要作用，通过深入理论研究、培育思政队伍、利用网络平台、加强实践探索的实践路径，将中华优秀传统文化更好融入大学生主流意识形态培育，增强新时代大学生文化自信自强。

Chinese excellent traditional culture is the crystallization of the wisdom and essence of Chinese civilization, and is the root and soul of the Chinese nation. Under the new era, new situation and new challenges, it is very necessary to integrate the excellent traditional Chinese culture into the mainstream ideology cultivation of college students, which has the functional advantages of consolidating the national ideological security, promoting the excellent traditional Chinese culture, guarding the ideological frontiers of colleges and universities, and cultivating socialist newcomers of the times. In view of the multiple practical dilemmas facing the mainstream ideology cultivation of college students, colleges and universities should deeply excavate the important role of Chinese excellent traditional culture, and through the practical paths of in-depth theoretical research, cultivating the ideological team, utilizing the network platform, and strengthening the practical exploration, integrate Chinese excellent traditional culture into the mainstream ideology cultivation of college students, and enhance the cultural self-confidence of college students in the new era.