The development of new quality productivity is the internal requirements and important focus of promoting high-quality development. Tourism has increasingly become an emerging strategic pillar industry, and the development of tourism is also an important focus to promote high-quality development. New quality productivity has played an important role in the high-quality development of Luoyang's tourism industry. Through technological innovation and digital transformation, Luoyang's tourism industry has achieved significant growth and structural optimization, enhancing tourists' sense of experience and enhancing social influence. As an ancient capital of thirteen dynasties with abundant tourism resources ---- how does Luoyang achieve high-quality development from the perspective of new quality productivity? This paper analyzes the mechanism of Luoyang's tourism industry from the perspective of new quality productivity, studies the prospects, conditions, difficulties and challenges of Luoyang's tourism development in the new era, and puts forward countermeasures for Luoyang's tourism industry to implement new quality productivity and achieve high-quality development in the new era: strengthening facility construction, digital empowerment and optimizing layout.