新年贺词作为一种面向大众的政治语篇具有十分重要的作用。文章从概念隐喻的视角出发，对习近平主席二〇二五年新年贺词中的隐喻表达进行了分析。运用MIP概念隐喻识别方法归纳出十类概念隐喻，包括：自然隐喻、人类隐喻、旅行隐喻、家庭隐喻、方位隐喻、河流隐喻、画卷隐喻、耕种隐喻、容器隐喻、战争隐喻。这些隐喻将抽象的概念具象化，提升了语言的感染力和说服力。

New Year greetings play a very important role as a political discourse aimed at the public. This article analyzes the metaphorical expressions in President Xi Jinping's 2025 New Year greetings from the perspective of conceptual metaphors. Using the MIP (Metaphor Identification Procedure) method, ten categories of conceptual metaphors are summarized, including: natural metaphors, human metaphors, travel metaphors, family metaphors, river metaphors, spatial metaphors, scroll metaphors, farming metaphors, container metaphors, and musical instrument metaphors. These metaphors concretize abstract concepts, enhancing the emotional appeal and persuasiveness of the language.