一直以来，网络短视频平台的兴起引发了严重的短视频泛娱乐化问题，这实际上已逐渐转变为一种主导趋势。这种现象以感性为主，而非理性判断，以娱乐享受为主，而非对理想信念的追求。精准的算法推送形成“信息茧房”、后现代主义思潮导致文化价值相对主义，以及大学生群体的理想信念不坚定等问题导致了传播大众文化中出现低俗化和功利化的倾向，这给予高校的思政教育以及大学生全面发展带来了巨大挑战。从短视频泛娱乐化的现象成因进行分析和批判，力求化解高校思政教育的难题，不断加强对大学生群体的价值引领，强化多主体监管的合力以及积极创新思想政治教育的破茧模式。

All along, the rise of online short-video platforms has triggered a serious problem of short-video pan-entertainment, which has actually gradually transformed into a dominant trend. This phenomenon is based on sensibility rather than rational judgment, and entertainment rather than the pursuit of ideals and beliefs. Precise algorithmic pushing forms "information cocoon"， postmodernism leads to cultural value relativism, and college students are not firm in their ideals and beliefs, leading to the tendency of vulgarization and utilitarianism in the dissemination of popular culture, which brings great challenges to the ideological education in colleges and universities as well as the overall development of college students. Analyzing and criticizing the causes of the phenomenon of short video pan-entertainment, we seek to solve the problems of ideological and political education in colleges and universities, continuously strengthen the value leadership of college students, reinforce the synergy of multi-principal supervision and actively innovate the cocooning mode of ideological and political education.