随着新质生产力浪潮的来临，竞争情报工作面临着前所未有的机遇与挑战。机遇在于数据资源丰富化、政策支持与引导、跨界合作与资源共享等。然而，数据质量与安全问题、技术更新快与人才短缺、市场竞争加剧等成为主要挑战。面对这些挑战，需通过提升数据治理与安全保障能力、加大技术与人才投入、增强企业市场敏锐度与灵活应变能力等方法，充分把握新质生产力带来的机遇，实现可持续发展。

With the advent of the New Productive Force wave, competition intelligence work is facing unprecedented opportunities and challenges. The opportunities lie in the richness of data resources, policy support and guidance, cross-border cooperation and resource sharing. However, data quality and security issues, fast technological updates and talent shortages, and intensifying market competition become the main challenges. In order to fully seize the opportunities brought by the New Productive Force and achieve sustainable development, it is necessary to adopt methods such as enhancing data governance and security capacity, increasing investment in technology and talent, and enhancing the enterprise's market sensitivity and flexibility.