近几年，饮料市场已成为中国食品行业中发展最快的市场之一。大学生作为一个年轻的消费群体，在整个饮料消费市场中占有很大一部分的比例，本次调查主要是为了获取大学生对于饮料的需求及喜好、了解大学生的饮料消费频率和数量、分析大学生购买饮料的品牌偏好，揭示大学生选择饮料的因素，探究大学生对甜饮料和健康饮料的消费选择，带着这些问题，我们针对川师经管学院本科的学生进行了抽样调查，并对调查结果进行了定量和定性分析。最后得出大学生主要因为临时解渴而购买饮料、大学生购买饮料的最佳地点为校园超市等结论。

In recent years, the beverage market has become one of the fastest-growing markets in China's food industry. As a young consumer group, college students account for a large proportion of the entire beverage consumption market. The main purpose of this survey is to obtain the demand and preferences of college students for beverages, understand their frequency and quantity of beverage consumption, analyze their brand preferences for purchasing beverages, reveal their factors in choosing beverages, and explore their consumption choices of sweet and healthy beverages. With these questions in mind, we conducted a sampling survey of undergraduate students from Sichuan Normal University School of Economics and Management, and conducted quantitative and qualitative analysis of the survey results. Finally, it is concluded that college students mainly purchase beverages for temporary thirst quenching, and the best place for college students to purchase beverages is campus supermarkets.