本文立足传播学及社会心理学视角，采用焦点小组访谈、个案研究等质性研究方法，尝试探究MBTI在我国高校学生群体中流行的原因及其对这一群体的影响。研究发现MBTI的流行受心理因素、实用因素及传播因素的驱动，反馈于受众后可产生正负两方面影响。

This paper, based on the perspectives of communication studies and social psychology, employs qualitative research methods such as focus group interviews and case studies to explore the reasons for the popularity of MBTI among university students in China and its impact on this group. The study found that the popularity of MBTI is driven by psychological factors, practical factors, and communication factors, and can produce both positive and negative feedback effects on the audience.