关 键 词 :网络问政;政府回应;公共价值偏好;公众满意度学科分类:管理学--公共管理
作为信息技术发展和执政理念创新的产物,网络问政是我国数字政府治理的重要方式,同时也已成为政府回应的关键对象。但如何有效回应公众关切,提高网络问政效果仍是亟需解决的问题。本研究从公共价值理论视角切入,将人民网“领导留言板”的政府回应内容作为文本分析对象,通过构建结构方程模型(SEM),实证检验了政府回应与任务型价值、非任务型价值的一致性对公众满意度的影响。研究表明,政府回应与任务型价值、非任务型价值的一致性可直接提升公众满意度,也可以通过影响公众感知质量间接提升公众满意度。因此,政府回应既应满足任务型价值,又要满足非任务型价值,两种价值均应该得到更大程度的满足。当前对任务型价值的单向关注是不够的,非任务型价值在政府回应中的作用不容忽视。
As a product of the development of information technology and the innovation of governing philosophy, online questioning is an important way of digital government governance in China, and at the same time, it has become a key object of government response. However, how to effectively respond to public concerns and improve the effect of online questioning is still an urgent problem to be solved. This study starts from the perspective of public value theory, takes the government response content of "Leader's Message Board" on People's Daily Online as the object of textual analysis, and empirically examines the impact of the consistency of government response with task-based and non-task-based values on public satisfaction by constructing structural equation modeling (SEM). The study shows that the consistency of government response with task-based values and non-task-based values can directly enhance public satisfaction, and can also indirectly enhance public satisfaction by influencing the perceived quality of the public. Therefore, government responses should satisfy both task-based values and non-task-based values, and both values should be satisfied to a greater extent. The current unidirectional focus on task-oriented values is insufficient, and the role of non-task-oriented values in government responses should not be ignored.