行政区划及街道、居民区地名中包含着当地的民俗特点。而地名背后的文化色彩又体现出了该地域人民在生活实践中形成的认知倾向，从而塑造出了特色鲜明的地域形象。首先，地名是人类身体经验的产物。语言中的抽象概念在生活实践的基础上通过隐喻建构；其次，永川地名中包含了人们对自然人文地理、方言、观念愿望等方面的认知特色；再次，对于周边事物的体认早已深植于重庆人民的思想观念中，并在塑造城市面貌和现代实践中表现出来。

Previous studies indicates that the geographical names of administrative districts, streets and neighborhoods embody the cultural connotations of the locality, which further embody the cognitive characteristics shaped by the local people in the long-term producing and living practices. With a view to further revealing the cultural connotations and characteristics embodied in the geographical names and providing a new idea for place-name study, this paper, based on Embodied Cognitive Linguistics(ECL), selects the geographical names in Yongchuan County, Chongqing Municipality as the corpus and analyses the language structure and semantic features of Yongchuan geographical names from the perspective of its natural landscape and folklore culture.The results demonstrate that firstly, geographical names are products of human body experience and the abstract concepts in geographical names are constructed through metaphor on the basis of the local people’s life practice; secondly, the geographical names of Yongchuan embody the cognitive characteristics of the local people's natural and human geography,dialects,concepts and visions; thirdly, the core principle “Reality-Cognition-Language” in ECL is embedded in the heart of Chongqing people and embodied in the urban landscape and modern practice.