关 键 词 :社交网络;舆论极化;多维度模型学科分类:图书馆情报与文献学--情报学
新媒体助推下,互联网热点事件层出不穷,引发的话题讨论度居高不下。热点问题经社交网络观点交互和碰撞后,往往会演变成两极或多极的发展态势。本文重点以社交网络舆情极化现象为研究重点,引入个体异质性,建立一个多维度的网络舆情极化模型,引入多个维度、不同主次评价角度对舆论极化的影响,并发现次要评价维度的引入,相比单一维度极化模型能够起到缓和舆论极化的作用,为社交网络舆情极化的防范和治理提供有效地策略。
With the help of new media, hot Internet events emerge one after another, causing a high degree of topic discussion. After the interaction and collision of social network views, hot issues often evolve into a bipolar or multipolar development trend. This paper focuses on the phenomenon of public opinion polarization in social networks, introduces individual heterogeneity, and establishes a multi-dimensional network public opinion polarization model. At the same time, this paper introduces multiple public opinion evaluation dimensions to study the impact of different primary and secondary evaluation angles on public opinion polarization. Finally, it is found that the introduction of the secondary evaluation dimension can alleviate the polarization of public opinion compared with the single dimension polarization model, and provide effective strategies for the prevention and governance of the polarization of public opinion in social networks.