“非遗+文创”是对非物质文化遗产创意性保护的一种更好的模式，二者融合的产出品即为非遗文创产品。对非遗文创产品的涵义做了解释，利用600份问卷，采用描述分析、交叉分析及卡方检验等统计分析方法，研究非遗文创产品市场需求状况，针对市场需求特征及影响因素提出非遗文创产品发展的相应对策 。

"Intangible cultural heritage + cultural creation" is a better model for the creative protection of intangible cultural heritage, and the product of the fusion of the two is the intangible cultural heritage creative products. Explained the meaning of intangible cultural heritage creative products, using 600 questionnaires, using statistical analysis methods such as descriptive analysis, cross-analysis, and chi-square test, to study the market demand for intangible cultural heritage creative products, and put forward suggestions based on market demand characteristics and influencing factors Corresponding countermeasures for the development of intangible cultural and creative products.