摘要/Abstract

中小型博物馆的普遍同质化现象，完全脱离了与周边环境、地域文化的相关性，忽视“地标识别性”特色文化建设的盲目模仿、借鉴，不仅损害了中小型博物馆自身的观众吸引力、社会影响力，从长期来看，也阻碍了中小型博物馆的正常运行。中小型博物馆脱离困境的最有效方法，是扎根本地，广泛吸收、理解包容、积极展现社区的本地文化，深入社区化建设。有了立足于本地社区的稳定根基，中小型博物馆才能在“文旅结合”“互联网+”等多层文化浪潮中找准自身位置，并对我国现代化文化建设做出更积极的响应。

The small and medium-sized universal phenomenon of homogeneity of the museum, completely out of the correlation and the surrounding environment, regional culture, ignore the 'Landmark Recognition' of the imitation of characteristic culture construction. It not only damage the small and medium-sized museum own audience appeal, social influence. In the long run, also hindered the normal operation of the small and medium-sized museum. The most effective way for small and medium-sized museums to get out of the dilemma is to take root in the local area, absorb, understand and tolerate widely, actively show the local culture of the community, and deepen the construction of the community. With a stable foundation based on local communities, small and medium-sized museums can find their own position in the multi-cultural wave of 'cultural and tourism combination' and 'Internet +', and make a more positive response to the construction of modern culture in China.