摘要/Abstract

随着互联网信息技术的发展，新型社会化媒体的日新月异，网络舆情更加复杂多变，这对高校网络 舆情监测及应对工作提出了挑战。为了更好地监测评估高校网络舆情，本文结合新媒体环境下的网络舆情 特点，基于信息空间模型理论构建了高校网络舆情监测评估指标体系；并设计调查问卷，运用层次分析法 实现了各级指标权重量化，克服了以往评价指标体系的模糊性和不可比较的缺点，增强高校网络舆情事件 热度评估和监测的准确性和客观性。

With the rapid development of Internet and information technology, new social media have been changing quickly and network opinion has become more complicated than before, which poses a great challenge to universities and colleges in network opinion monitoring and evaluation. In order to http://www.sinoss.net - 9 - better monitor and evaluate university network opinion, this paper designs the monitoring and evaluation system of university network opinion based on the information space theory and the new traits of network opinion under the new media environment. Furthermore, this paper has conducted a questionnaire survey and adopted the analytic hierarchy process to get the quantitative data for each metric in this evaluation system. This quantitative system has overcome the ambiguity and shortcomings of incomparability in previous evaluation methods, thus enhancing the accuracy and objectivity in the process of monitoring and evaluating hot events of university public opinion.