摘要/Abstract

为了调查报纸的科技传播能力，笔者随机对400余人发放《大众传媒科技传播能力问卷调查表》，并运用SPSS数据分析软件对回收上来的404份问卷进行分析。从使用大众媒体的习惯、对科技信息的关注情况等角度进行分析，以总结出受众对大众传媒的接触习惯以及对科技信息内容及其形式的接收习惯。充分挖掘受众的需求，对大众传媒深层次了解受众并更加成功地传播科技信息与知识有一定的借鉴意义。

In order to investigate the transmission ability of science and technology information of mass media, We released 'science and technology transmission ability of mass media questionnaire' to more than 400 people, and then use SPSS data analysis software to analyze 404 questionnaires that were recalled. By analyzing the habits of using mass media and receiving science and technology information, we can find out more about the audiences' likes and dislikes of the contents and forms of information. Fully mining the audience demand, we can provide a deep understanding of the audience so that the mass media can reach a more successful transmission of technology information and knowledge.