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中国非遗文化海外传播路径研究 ——以打铁花元素为例 作者:张乐

关 键 词 :非物质文化遗产,国际中文教育,打铁花,海外传播学科分类:新闻学与传播学--传播学

摘要/Abstract

非物质文化遗产作为中华优秀传统文化的核心载体,是跨越国界的文化符号与精神纽带。在国际中文教育中,语言的学习离不开对文化的了解。在全球文化多样性格局中,非物质文化遗产的跨文化传播已成为提升国家文化软实力、促进文明交流互鉴的重要途径。打铁花作为中国民间传统技艺的瑰宝,以其震撼的视觉呈现与深厚的文化底蕴,具备成为非遗海外传播标杆的独特优势。打铁花成功列入第二批国家级非物质文化遗产名录是其走向世界的重要一步,亦使其成为中华文化海外交流的范例。在此契机下,本文以国家级非遗项目“打铁花”元素为研究对象,旨在深入探讨其海外传播的有效路径。本文首先剖析了打铁花所蕴含的独特美学价值,精神内核与文化符号意义,明确了其作为传播内容的核心竞争力;进而系统梳理了打铁花在当前海外的传播现状及困境;在此基础上,结合相关理论,从内容创新、数字搭建、本土联动、IP转化、生态共建五个维度,构建系统化的海外传播路径。研究旨在为打铁花及同类非遗项目的国际传播提供实践参考,推动中国非遗文化在全球范围内实现有效传播与深度认同,助力国际中文教育的深度发展和中华文化软实力的提升。


As a core carrier of China's outstanding traditional culture, intangible cultural heritage serves as a cultural symbol and spiritual bond that transcends national boundaries. In international Chinese education, language learning cannot be separated from an understanding of culture. Within the global landscape of cultural diversity, cross-cultural communication of intangible cultural heritage has become a vital pathway for enhancing national cultural soft power and promoting mutual exchange among civilizations. As a gem of traditional Chinese folk craftsmanship, "Da Tie Hua" (Iron Flower Fireworks) stands out with its striking visual spectacle and profound cultural depth, offering unique advantages in becoming a benchmark for overseas dissemination of intangible heritage. Its inclusion in the second batch of National Intangible Cultural Heritage list marks a significant step toward global outreach and establishes it as a model for cultural exchange. Seizing this opportunity, this paper takes the national-level intangible heritage project "Da Tie Hua" as its research subject, aiming to explore effective pathways for its international communication. First, it analyzes the distinctive aesthetic value, spiritual essence, and symbolic significance embedded in Da Tie Hua, clarifying its core competitiveness as a communicative content. Then, it systematically reviews the current state and challenges of its overseas dissemination. Building on this foundation, and drawing upon relevant theories, the study constructs a systematic framework for international communication across five dimensions: content innovation, digital infrastructure, local collaboration, IP transformation, and ecosystem co-construction. The research aims to provide practical insights for the international promotion of Da Tie Hua and similar intangible heritage projects, facilitating effective global transmission and deep cultural recognition of Chinese intangible heritage, thereby advancing the development of international Chinese education and strengthening Chinas cultural soft power.


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论文刊载证明

中国非遗文化海外传播路径研究 ——以打铁花元素为例 于 2026-08-31 在中国高校人文社会科学信息网(互联网出版许可证:(总)网出证(京)字第052号)刊载,对外公开发表。论文作者为:张乐 。特此证明。

  

刊载地址:https://www.sinoss.net/c/2026-08-31/666501.shtml

中国人民大学出版社

中国高校人文社会科学信息网

2026-08-31