当前位置 > 论文在线 > 艺术学
数字场景中传统文化IP的算法重构与全球叙事——以《哪吒之魔童闹海》为例 作者:董琦琦

关 键 词 :中华文明标识;动画电影;数字场景;算法美学;IP升级学科分类:艺术学--电影

摘要/Abstract

《哪吒之魔童闹海》恪守中华文化立场,坚持中国动画电影“中国学派”的民族化创作道路,以展示中国文化思想和美学精神为内核,以科技创新为引擎,在创新转化中华文明标识的存在形态和表达方式中发挥了重要的认识功能、审美功能和价值功能。影片通过对文化遗产的全感官创意重塑,推动其在数字化场景中实现活态传承,强化民族文化记忆和身份认同的同时,破解了艺术“光晕”消失的困境,促进传统美学与算法美学深度融合,提升了传统神话故事和英雄人物的IP影响力,打造出向世界传递中国价值的文化“新名片”。


"Ne Zha 2" adheres to the cultural stance of China, upholds the nationalized creative path of the "Chinese School" of animation films, and takes the display of Chinese cultural ideas and aesthetic spirit as its core. It uses technological innovation as its driving force and plays a significant role in the recognition, aesthetic and value functions by innovatively transforming the existence form and expression mode of the symbols of Chinese civilization. Through the full-sensory creative reshaping of cultural heritage, the film promotes its dynamic inheritance in digital scenarios, strengthens national cultural memory and identity recognition, and breaks the predicament of the disappearance of the "aura" of art. It promotes the deep integration of traditional aesthetics and algorithmic aesthetics, enhances the IP influence of traditional mythological stories and heroic figures, and creates a new cultural "business card" to convey Chinese values to the world.


友情链接

中国高校人文社会科学信息网函件

论文刊载证明

数字场景中传统文化IP的算法重构与全球叙事——以《哪吒之魔童闹海》为例 于 2026-04-07 在中国高校人文社会科学信息网(互联网出版许可证:(总)网出证(京)字第052号)刊载,对外公开发表。论文作者为:董琦琦 。特此证明。

  

刊载地址:https://www.sinoss.net/c/2026-04-07/663544.shtml

中国人民大学出版社

中国高校人文社会科学信息网

2026-04-07