在文旅融合大潮下，乡村旅游蓬勃发展。海口市昌学村独特的文化资源亟待转化为旅游优势，当地新兴的动漫文化为年轻人打造了亚文化精神家园——“动漫小镇”。研究表明，毗邻海南大学的昌学村具有显著的旅游发展潜力。本研究基于文化资本理论与推拉理论，构建了“文化资本-旅游体验-目的地吸引力”的调节中介模型，引入情感共鸣作为调节变量，通过混合研究方法探究昌学村文化旅游吸引力的形成机制，揭示本土文化资本如何塑造游客行为。

Under the trend of cultural and tourism integration, rural cultural tourism is on the rise, and the unique cultural resources of Changxue Village urgently need to be transformed into tourism advantages，the emerging anime culture here provides young people with a spiritual home of subculture: "Animation Town". After an investigation, it was found that Changxue Village, located near Hainan University, has significant potential for tourism development. Based on the theory of cultural capital and the push-pull theory, this study constructs a moderating mediation model of "cultural capital - tourism experience - destination attractiveness", introduces emotional resonance as a moderating variable, and explores the formation mechanism of the cultural tourism attractiveness of Changxue Village through a mixed research method, the study examines how local cultural capital shapes tourist behavior.