随着数字媒介技术革新，传统基于发展文创产业的城市更新策略亟需被数字文化驱动的“新文创”思路取代。以新文创构想思考城市更新，即是以数字文化IP 为核心融合城市场景，塑造充满地域想象的文创生活新空间。本文在创意城市主张基础上，从“新文创”概念出发思考创意城市在数字文创环境中的实现路径，从地方文化的创意再造、数字技术的创意应用、城市空间的创意再生对“新文创城市”理念进行阐释。

With the innovation of digital media technology, the traditional urban renewal strategy based on the development of cultural and creative industries urgently needs to be replaced by the "new cultural and creative". Thinking about urban renewal from this perspective, is integrating urban scenes with digital cultural IP as the core, creating a new cultural and creative life space full of regional imagination. Based on the idea of creative city, this article considers the realization path of creative city in the digital cultural and creative environment from the concept of "new cultural and creative", from the creative reconstruction of local culture, the creative application of digital technology, and the creative regeneration of urban space to "new creative".