本文以青岛网红海景咖啡馆为主要研究对象，结合田野调查，并辅以文献查阅，基于网红城市主义、城市传播理论、场景理论对青岛网红海景咖啡和城市形象传播进行研究。本文拟为山东省其他城市乃至全国各城市的网红城市主义、流行文化传播、城市形象建构和传播提供新的思路和视角；同时提出青岛海景咖啡馆面临着如何在追求网络名气的同时保持品质和可持续发展的挑战，并阐明期望。

This article takes Qingdao's internet famous seaside café as the main research object, combined with field investigation and literature review, based on internet famous urbanism, urban communication theory, and scene theory, to study the relationship between Qingdao's internet famous seaside café and urban image communication. This article aims to provide new ideas and perspectives for the promotion of internet famous urbanism, popular culture dissemination, urban image construction, and dissemination in other cities in Shandong Province and even in cities across the country; At the same time, it is proposed that Qingdao Seaview Cafe faces the challenge of how to maintain quality and sustainable development while pursuing online fame, and expectations are clarified.