关 键 词 :符号化传播;技术相信模型;巴纳姆效应;认知失调;SOR模型学科分类:新闻学与传播学--传播学
本文从MBTI的符号化传播产物出发,回顾“刺激(stimuli)-个体生理、心理(organism)-反应(response)”理论,紧扣高校学生群体建构MBTI信任度这一具体问题,探究技术相信模型、巴纳姆效应和认知失调理论是否仍然适用。结果表明,该群体在建立对MBTI的信任度时,感知有用性和感知娱乐性共同构成了MBTI 的感知价值;感知价值又进一步影响主观验证程度、词意判断偏差程度,并最终构成MBTI相信度的主要来源。
This paper starts from the symbolic dissemination products of MBTI, reviews the "stimuli (stimuli) - individual physiology and psychology (organism) - response (response)" theory, and focuses on the specific issue of university student groups constructing trust in MBTI. It explores whether the Technology Acceptance Model, the Barnum Effect, and Cognitive Dissonance Theory are still applicable. The results show that in establishing trust in MBTI, perceived usefulness and perceived entertainment jointly constitute the perceived value of MBTI; perceived value further influences the degree of subjective validation, the extent of semantic judgment bias, and ultimately constitutes the main source of MBTI trust.