随着共享经济的发展和互联网的日益成熟，共享短租行业出现并快速发展，越来越多的人认可了民宿短租的形式。爱彼迎作为最开始出现的共享短租企业，在2015年正式进入中国市场，从最初的完全不适应甚至难以融入中国市场到后来的在中国共享短租行业占有一席之地，爱彼迎是如何做到融入中国市场的？爱彼迎在进行中国化的过程中又暴露出了哪些问题？本文在对大量的文献资料与数据进行整理归纳与分析的基础上，充分把握爱彼迎在进入中国市场的过程中所采取的本土化策略，发现其中存在的问题，并提出具体化的建议。

With the development of the sharing economy and the increasing maturity of the Internet, the sharing short-term rental industry has emerged and developed rapidly, and more and more people have recognized the form of short-term rental of homestay. Airbnb, as the first sharing short-term rental enterprise, officially entered the Chinese market in 2015, from the initial completely unfit or even difficult to integrate into the Chinese market to later occupy a place in the sharing short-term rental industry in China, how did Airbnb integrate into the Chinese market? What problems has Airbnb exposed in the process of Sinicization? On the basis of collating, summarizing and analyzing a large amount of literature and data, this paper fully grasped the localization strategy adopted by Airbnb in the process of entering the Chinese market, found the existing problems, and put forward specific suggestions.