在国潮热、非遗热相继出圈后，我国国民对中华传统文化和非遗艺术的关注度日益提升。同时，随着互联网和科技的发展，非遗逐渐以数字化形式进入公众视野。在对非遗的创新性转化方面，总台春晚作为最大的官方平台，也致力于让非遗在舞台中与节目融合，实现非遗艺术全民共享，近五年来春晚收视率也实现逐年增长。本文将从审美学角度，探究非遗在春晚中的创新性展现实现国民审美经验共享的机制，为非遗的创新性保护与发展提供新思路，为春晚等传统节日舞台实现传统文化创造性转化提供参考。

Nowadays Chinese people pay more and more attention to Chinese traditional culture and intangible cultural heritage art. At the same time, with the development of the Internet and technology, intangible cultural heritage has gradually entered the public eye in the form of digital. In terms of innovative transformation of intangible cultural heritage, as the largest official platform, the Spring Festival Gala of Taiwan is also committed to integrating intangible cultural heritage with programs on the stage to realize the sharing of intangible cultural heritage art by the whole people, and the audience rating of the Spring Festival Gala has also increased year by year in the past five years. From the perspective of aesthetics, this paper will explore the mechanism of the innovative display of intangible cultural heritage in the Spring Festival Gala to realize the sharing of national aesthetic experience, provide new ideas for the innovative protection and development of intangible cultural heritage, and provide references for the creative transformation of traditional culture on traditional festival stages such as the Spring Festival Gala.