网络文化消费是青年群体消费的重要组成部分。目前，我国青年群体的网络文化消费行为日益呈现出许多不同以往的新特点，符号崇拜式消费、情感慰藉式消费和“心血来潮”式冲动消费表现明显。一些不恰当的消费观念，严重影响了青年群体的幸福感的提升。新形势下，迫切需要以马克思主义消费理论对青年群体的文化消费观念进行引导，帮助青年群体树立科学正确的消费观，多方合力营造风清气正的网络文化消费环境，促进青年消费行为的健康发展。

Online cultural consumption is an important component of youth consumption. At present, the online cultural consumption behavior of young people in China is increasingly showing many new characteristics that are different from the past, including symbol worship consumption, emotional comfort consumption, and impulsive consumption. Some inappropriate consumption concepts seriously affect the improvement of happiness among young people. In the new situation, it is urgent to guide the cultural consumption concept of young people with Marxist consumption theory, help them establish a scientific and correct consumption concept, and work together from multiple parties to create a clean and positive online cultural consumption environment, promoting the healthy development of young people's consumption behavior.