依托民办高校党建“双创”工作背景，系统阐述了新时代加强高校党的建设的重要性和紧迫性，探索了新时代“双创”视域下高校党建品牌创建的有效路径。重点是聚焦践行新时代党的建设总要求和新时代党的组织路线，以破解问题为根本出发点，以推进发展为基本落脚点，织密建强组织体系，加强党委政治建设，规范支部效益管理，促进党员作用发挥，以党建工作创新和品牌建设持续发挥组织育人功能，努力把党建工作标杆院系建设成为高校党建品牌创建的有效示范和坚强阵地。

Based on the background of " Dual Initiative" work of party building in private colleges and universities, it systematically elaborates the importance and urgency of strengthening party building in colleges and universities in the new era, and explores the effective path of party building branding in colleges and universities in the new era under the perspective of "Dual Initiative". The priority is to focus on practicing the general requirements of Party construction in the new era and the organizational line of the Party in the new era, take solving the problem as the fundamental starting point and promoting the development as the basic landing point, weaving and strengthening the organizational system, strengthening the political construction of the Party committee, standardizing the effective management of the branch, promoting the role of party members, and continuing to play the function of organization and education with the innovation of Party building and brand building, and striving to build the benchmark faculties and departments of party building work into effective demonstrations and strong positions for the creation of party building brands in colleges and universities.