岳飞文化作为中国文化的有机组成部分，是激发人们“忠”“孝”“廉”的重要精神力量。由于文化传播形式与传播主体单一、传播者与受众之间缺乏互动性、中国在国际上缺乏话语权，中西方价值观不同等问题，导致岳飞文化传播陷入困境。通过互联网创新传播形式、利用明星效应及文创产品增加岳飞文化的关注度、发挥国际中文教育和国际社交媒体平台的优势，已成为当代传播岳飞文化的新路径。

Yuefei culture, as an organic part of Chinese culture, is an important spiritual force that inspires people to be "loyal", "filial" and "honest". Due to the single form and subject of cultural communication, the lack of interaction between the communicator and the audience, the lack of China's right to speak in the world, and the difference in values between China and the West, Yuefei's cultural communication is in trouble. It has become a new way to spread Yue Fei culture through the Internet to innovate communication forms, use star effect and cultural and creative products to increase the attention of Yue Fei culture, and give play to the advantages of international Chinese education and international social media platforms.