本文采用文本分析法对性别平等广告进行解读，选取珀莱雅2021年《性别不是边界线，偏见才是》广告片作为研究个案，分析其对角色定型的突破。从广告创作的视角来看，该广告片对角色定型的突破可以清晰地划分为三个阶段——洞察、追问与否定，层层深入对角色定型进行了呈现、批判与突破，这为以女性视角创作广告提供了实践层面的意义。

This paper adopts text analysis to interpret gender equality advertisements, and selects PROYA 2021 "It's gender，not border" advertisement film as a research case to analyze its breakthrough in gender stereotypes. From the perspective of advertisement creation, the breakthrough of gender stereotypes in this advertisement film can be clearly divided into three stages including insight, questioning and denial, which presents, criticizes and breakthroughs the gender stereotypes layer by layer, which provides the significance of creating advertisements from women's perspectives on the practical level.