本文探讨控制感缺失情境下消费类型与调节定向对补偿消费偏好的影响及其中介机制。研究 1A 初步检验控制感缺失后消费类型与特质型调节定向之间的相关性。研究 1B结果再次支持了我们的假设，即控制感缺失下，消费类型与调节定向（情境型）对补偿消费偏好存在交互作用。具体来说在控制感缺失情境下，当消费类型是实物型消费时，相较于促进定向，防御定向能使消费者产生更高的补偿消费偏好；当消费类型是体验型消费时，相较于防御定向，促进定向能使消费者产生更高的补偿消费偏好。研究 2 则进一步揭示上述效应的作用机制，即问题解决为中心和情绪调节为中心应对策略的中介作用。具体来说，体验型消费与促进定向的匹配通过情绪调节为中心的应对策略增强补偿消费偏好，而实物型消费与防御定向的匹配通过问题解决为中心的应对策略增强补偿消费偏好。总之，本研究发现调节定向与消费类型之间的交互以及应对策略对控制感缺失具有补偿作用，根据这一结论，企业、社会组织和政府部门都可以通过提高调节定向与消费类型之间的匹配度和选择相应的应对策略的方式提升消费者福祉。

This paper discusses the influence of consumption type and adjustment orientation on compensating consumption preference and its mediating mechanism in the context of control deficit. Study 1A preliminarily examined the association between consumption type and idiosyncratic regulatory orientation after anosognosia. The results of study 1B again support our hypothesis that consumption type and regulatory orientation (situational type) interact with compensating consumption preference in the absence of sense of control. Specifically, in the situation of loss of control, when the consumption type is material consumption, defense-oriented can make consumers have higher compensatory consumption preference than promotion oriented. When the consumption type is experiential consumption, promotion orientation can make consumers have higher compensation consumption preference than defense orientation. Study 2 further revealed the mechanism of the above effect, that is, the mediating role of problem solve-centered and emotion regulation-centered coping strategies. Specifically, the matching of experience-oriented consumption and promotion orientation enhances the compensatory consumption preference through the emotion-regulation-centered coping strategy, while the matching of material-oriented consumption and defense-oriented consumption enhances the compensatory consumption preference through the problem-solving centered coping strategy. In conclusion, this study finds that the interaction between regulatory orientation and consumption type and coping strategies have a compensatory effect on the loss of sense of control. According to this conclusion, enterprises, social organizations and government departments can improve the well-being of consumers by improving the matching degree between regulatory orientation and consumption type and selecting corresponding coping strategies.