在21世纪，我们国家要面临的各城市之间的国际竞争将更加激烈,建设并完善城市品牌形象系统是一个城市发展的主要战略方向之一。中华民族具有优秀的历史文化及丰富灿烂的民族地域性特点,在建设城市品牌的过程中，要充分利用并进一步挖掘城市的本土的文化底蕴。在本次研究中，通过对优秀城市品牌建立案例的解读分析，挖掘河北省部分城市地域性文化特色,探索河北省市区县区结合地域文化特点打造具有中国本土特色的一流城市品牌形象的战略方向。

In the 21st century, the international competition between cities that our country will face will be more intense, and building and improving the city brand image system is one of the main strategic directions of urban development. The Chinese nation has excellent history and culture and rich and splendid national regional characteristics, and in the process of building a city brand, it is necessary to make full use of and further explore the local cultural heritage of the city. In this study, through the interpretation and analysis of the cases of excellent city brand establishment, the regional cultural characteristics of some cities in Hebei Province are explored, and the strategic direction of combining the regional cultural characteristics of the urban areas and counties of Hebei Province to create a first-class city brand image with local Chinese characteristics is explored.