《成为约翰·马尔科维奇》是由斯派克·琼斯导演，查理·考夫曼编剧的一部电影作品，发行于1999年。该电影由约翰·马尔科维奇自己出演自己，其潜意识形态和视觉媒介隐喻令人拍案，是斯派克·琼斯的第一部也是最有影响力的故事片。本文基于《成为约翰·马尔科维奇》剧本，对电影及其相关视觉文本呈现进行细致解读，结合凝视理论，力图探索《成为约翰·马尔科维奇》中“凝视”与“被凝视”的深层意义，并借助视觉文本中体现的凝视与反凝视的双重对立，分析凝视理论视角下的个体的自我认知与身份建构。

Becoming John Malkovich is a film directed by Spike Jonze and written by Charlie Kaufman, released in 1999. Cast by John Malkovich himself, the film is the first and most influential feature film by Spike Jonze with its subconscious ideology and visual media metaphors. Based on the script of "Becoming John Malkovich", this paper carefully interprets the presentation of the film and its related visual texts, combines gaze theory, and tries to explore the deep meaning of "gaze" and "being gazed" in "Becoming John Malkovich", and analyzes the self-cognition and identity construction of individuals from the perspective of gaze theory with the help of the dual opposition of gaze and anti-gaze embodied in visual texts.