关 键 词 :科普短视频;社交媒体;显性知识;传播举证;融合学科分类:新闻学与传播学--新闻学与传播学其他学科
科普短视频凭借着开放性、便捷性等特点,借助短视频平台,强化显性知识传播和改善隐形知识表达的重要,推动了科普工作。研究发现,科普短视频亦呈现出了内容泛生活知识化、叙事多元化等趋势。这种科普生活化、生活科普化的现象,亦存在着科学知识传播主体、传播权利的转移等隐忧。研究认为,应该通过专业知识赋能短视频创作主体、构建传播矩阵、提升政府引导与市场需求之间的契合度等方式,推动科普短视频的融合发展。
With the characteristics of openness and convenience, popular science short video strengthens the importance of explicit knowledge dissemination and improving the expression of invisible knowledge with the help of short video platform, which promotes popular science work. In this process, popular science short videos also show the trend of extensive life knowledge and diversified narration. There are also hidden worries about the transfer of scientific knowledge dissemination subjects and dissemination rights. Dealing with the relationship between content, form and platform traffic is a popular science work requirement that needs attention.