随着短视频平台的发展壮大，一轮新型“直播答题”的热潮在互联网渐渐兴起，一时间成为大家共同探讨的话题。其中以《百万英雄》《芝士超人》为代表的直播答题节目率先抢占了先机。本文主要根据传播学相关知识，基于拉斯维尔“5w传播模式”主要对抖音平台《百万英雄》直播答题节目从传播主体、传播内容、传播渠道、节目受众及传播效果五个要素进行分析，解读直播答题火爆原因，并提出相应的创新建议，从而促使直播答题节目能够健康平稳发展。

With the development and growth of the short video platform，live-streaming quiz program was becoming a hot trend among platforms on the internet. Among them, Live-streaming Quiz programs represented by “Million Hero” and “Cheese Superman” are first to seize market opportunities, and become a leader through these platforms.This article is mainly based on the relevant knowledge of communication and based on the "5w communication model" of Lasswell, which mainly analyzes the five elements of the Tiktok "Million Hero" Live-streaming Quiz program from the communication subject, communication content, communication channels, the program audience and communication effect. Interpret the reasons for the popularity of live answering questions, and give corresponding suggestions , so as to promote the healthy and stable development of live-streaming quiz programs.