关 键 词 :湖湘文化 国际传播 语言产业发展 策略学科分类:新闻学与传播学--传播学
湖湘文化是中华文明的重要组成。随着湖南省经济迅猛发展和国际交流日益频繁,为了让世界更加深刻地认识和理解湖南,让湖湘文化更全面而丰富地向世人展示,语言产业将成为首当其冲的、最有效的介绍和传播渠道、媒介和工具的综合载体。本文在介绍湖湘文化国际传播历史进程上,阐述了湖南语言产业发展及其对湖湘文化国际传播的贡献。为了进一步提升湖湘文化国际传播力,提出了语言产业发展的策略和布局。
Huxiang culture is an important part of Chinese civilization. With the rapid economic development of Hunan Province and the increasingly frequent international exchanges, in order to make the world know and understand Hunan more deeply and show Hunan culture to the world more comprehensively and richly, the language industry will become the most effective comprehensive carrier of introduction and communication channels, media and tools. On the basis of introducing the historical process of international communication of Huxiang culture, this paper expounds the development of Hunan language industry and its contribution to the international communication of Huxiang culture. In order to further enhance the international communication power of Hunan culture, this paper proposes the development strategy and layout of the language industry.