关 键 词 ：后疫情时代, 纺织服装企业,主流媒体,对外传播形象学科分类：新闻学与传播学--传播学
By capturing the media reports text, text analysis, emotional analysis, and correlation analysis between the reported amount and whole output value of listed enterprises are carried out in this paper. Quantitative analysis and development prediction of enterprise image are carried out. The relevant research results are important for finding the main factors that affect the communication effect of the external enterprise image of listed textile and garment enterprises as well as for finding the general communication rules of shaping a good enterprise external image. It will benefit for putting forward feasible countermeasures to improve the external communication strategy of China's textile and garment enterprises. And it will helpful for enhancing the global market influence of listed textile and garment enterprises.