本文通过抓取媒体报道文本,开展了文本分析、情感分析、报道量与上市企业产值间关联分析,基于量化分析结果,开展了企业形象的定量分析与发展预测,相关研究结果对于“找到影响上市类纺织服装企业对外企业形象传播效果的主要因素、发现塑造良好企业对外形象的一般传播规律”，提出做好我国纺织服装企业对外传播策略、提升上市纺织服装企业全球市场影响力的可行对策具有一定参考价值。

By capturing the media reports text, text analysis, emotional analysis, and correlation analysis between the reported amount and whole output value of listed enterprises are carried out in this paper. Quantitative analysis and development prediction of enterprise image are carried out. The relevant research results are important for finding the main factors that affect the communication effect of the external enterprise image of listed textile and garment enterprises as well as for finding the general communication rules of shaping a good enterprise external image. It will benefit for putting forward feasible countermeasures to improve the external communication strategy of China's textile and garment enterprises. And it will helpful for enhancing the global market influence of listed textile and garment enterprises.