关 键 词 :消费社会;小剧场;文化创新学科分类:
随着民众生活水平的提高和消费观念的变迁,剧场日益成为市民文化消费的重要选择。本文以郑州小剧场为例,在让·鲍德里亚消费社会的理论支撑下分析小剧场的文化内涵,运用问卷调查法和深度访谈法研究发现郑州小剧场存在市场定位模糊、宣传推广缺位、内容良莠不齐、综合实力偏弱的现实困境,提出明晰市场定位、拓展宣传渠道、完善人才梯队、搭建剧场联盟四条路径予以参考,以期为中原小剧场文化的创新与发展提供建议。
With the improvement of people's living standards and the change of consumption concept, theater has increasingly become an important choice for citizens' cultural consumption. Taking Zhengzhou small theater as an example, with the support of Jean Baudrillard's theory of consumer society, this paper analyzes the cultural connotation of small theater, and uses the methods of questionnaire survey and in-depth interview to find that Zhengzhou small theater has the practical dilemma of vague market positioning, lack of publicity and promotion, uneven content and weak comprehensive strength. It puts forward four paths for reference: clarifying market positioning, expanding publicity channels, perfecting talent echelon and Building Theater alliance, In order to provide suggestions for the innovation and development of small theater culture in the Central Plains.