本研究按照国货意识培养的必要性和可行性编写实验教学课件，并将其嵌入到大学生思想政治教育课程进行教学实验。结果发现：对大学生被试进行国货意识引导后，其国家自豪感、民族经济忧患意识、国民身份认同以及国家集体自尊比参照组有了显著增强；自我肯定程度、国货满意感与认同度、国货意识也显著提高；而面子观和炫耀攀比心理则显著降低。这表明，对大学生进行国货意识引导具有增强爱国主义情感、理性消费价值取向和国货偏爱的多重功能，应成为大学生爱国主义教育和消费道德教育的重要内容。

This research compiles the experimental teaching courseware according to the necessity and feasibility of cultivating the awareness of domestic products, and embeds it into the ideological and political education course for college students to carry out teaching experiments. The results showed that: after guiding the college students' awareness of domestic products, their national pride, national economic crisis awareness, national identity and national collective self-esteem were significantly enhanced compared with the reference group; The degree of self-affirmation, satisfaction and recognition of domestic products, and awareness of domestic products also increased significantly; while the concept of face and showing off and comparing psychology decreased significantly. This shows that guiding college students' awareness of domestic products has multiple functions of enhancing patriotism, rational consumption value orientation and preference for domestic products, and should become an important part of college students' patriotism education and consumption moral education.