本文使用后羿采集器，通过抓取在当当网上检索“上海译文出版社”出现的前100页图书信息内容，结合Python分析工具，从图书销售概况、读者阅读反馈两个主要方面浅析上海译文出版社纸质图书的网络售卖情况。此外，结合其他出版社的网络销售图书数据，本文把上海图书译文出版社的图书销售情况与其他大型出版社做出了简要对比，分析互联网时代纸质图书的生存之道及未来发展方向。

This paper uses Hou Yi collector to capture the first 100 pages of book information that appear on Dangdang.com when searching for "Shanghai Yewen Publishing House", and combines it with Python analysis tools to analyze the online sales of paper books of Shanghai Yewen Publishing House from two main aspects: book sales overview and readers' reading feedback. In addition, combining the online sales data of other publishers, this paper briefly compares the book sales of Shanghai Translation Publishing House with other large publishers, and analyzes the survival and future development direction of paper books in the Internet era.