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浅析哔哩哔哩视频网站上市的运营策略 作者:高玄君

关 键 词 :哔哩哔哩;视频网站;上市企业;资本运营学科分类:新闻学与传播学--新闻事业经营管理

摘要/Abstract

作为国内年轻世代高度集聚的文化社区和视频平台,哔哩哔哩视频网站的上市,离不开其强势的游戏业务和优质的无形资产。然而,上市并不意味着结束,目前,哔哩哔哩视频网站在股票发行价上涨的情况下,仍然面临着后续运营中的许多问题,为了实现长足的发展,早日变亏损为盈利,用户竞争、内容投资以及营收计划等内容,都是哔哩哔哩视频网站在未来需要考虑的重点。


As a cultural community and video platform with a high concentration of young generations in China, the listing of Bilibili video website is inseparable from its strong game business and high-quality intangible assets. However, listing does not mean the end. At present, the Bilibili video website is still facing many problems in its subsequent operation in the face of the rising stock issue price. In order to achieve long term development and turn losses into profits as early as possible, user competition, content investment and revenue plan are the key points that the beeping video website needs to consider in the future.


友情链接

中国高校人文社会科学信息网函件

论文刊载证明

浅析哔哩哔哩视频网站上市的运营策略 于 2022-05-06 在中国高校人文社会科学信息网(互联网出版许可证:(总)网出证(京)字第052号)刊载,对外公开发表。论文作者为:高玄君 。特此证明。

  

刊载地址:https://www.sinoss.net/c/2022-05-06/622892.shtml

中国人民大学出版社

中国高校人文社会科学信息网

2022-05-06