关 键 词 :哔哩哔哩;视频网站;上市企业;资本运营学科分类:新闻学与传播学--新闻事业经营管理
作为国内年轻世代高度集聚的文化社区和视频平台,哔哩哔哩视频网站的上市,离不开其强势的游戏业务和优质的无形资产。然而,上市并不意味着结束,目前,哔哩哔哩视频网站在股票发行价上涨的情况下,仍然面临着后续运营中的许多问题,为了实现长足的发展,早日变亏损为盈利,用户竞争、内容投资以及营收计划等内容,都是哔哩哔哩视频网站在未来需要考虑的重点。
As a cultural community and video platform with a high concentration of young generations in China, the listing of Bilibili video website is inseparable from its strong game business and high-quality intangible assets. However, listing does not mean the end. At present, the Bilibili video website is still facing many problems in its subsequent operation in the face of the rising stock issue price. In order to achieve long term development and turn losses into profits as early as possible, user competition, content investment and revenue plan are the key points that the beeping video website needs to consider in the future.