长期以来，品牌来源国刻板印象一直是中国社会情境下的一种典型社会认知偏差，即认为本土品牌的质量、技术、象征性更差，外国品牌更好。为了改变品牌来源国刻板印象，提升国内品牌形象，近年来中国媒体明显加大了对高端制造发展成就的宣传和报道力度。究竟这些报道的传播效果如何，多大程度上提升了国内品牌形象？本文借助框架理论提出研究假设，通过调查研究与实证分析，得出如下结论：有关高端制造崛起的宣传报道显著提高了中国受众对高端制造崛起的积极认知、态度和行为；同时，这些宣传报道对提升国内品牌形象也产生了显著的溢出效应；研究还表明，有关高端制造崛起的宣传报道效果和溢出效应受心理距离的调节，即心理距离越近，受众对高端制造崛起和国内品牌形象的认知、态度和行为越正面、积极。

for a long time, the brand country of origin as a stereotype has been a typical social cognitive bias in China's social situation, that is, it believes that the quality, technology and symbolism of local brands are worse and foreign brands are better. In order to change the stereotype of brand country of origin and improve the domestic brand image, in recent years, Chinese media have significantly increased the publicity and reporting of the development achievements of high-end manufacturing. What is the communication effect of these reports and to what extent has it improved the domestic brand image? This paper puts forward research hypotheses with the help of framework theory, and draws the following conclusions through investigation and Empirical Analysis: the publicity and reports on the rise of high-end manufacturing have significantly improved the positive cognition, attitude and behavior of Chinese audiences on the rise of high-end manufacturing; At the same time, these publicity reports also have a significant spillover effect on improving the domestic brand image; The research also shows that the publicity and reporting effect and spillover effect of the rise of high-end manufacturing are regulated by psychological distance, that is, the closer the psychological distance, the more positive and positive the audience's cognition, attitude and behavior of the rise of high-end manufacturing and domestic brand image.